Marketing Management (18 Credits)

Description:

This certificate program covers the basics of marketing with additional coursework in management, accounting, and economics.

Required Courses:

• MGMT 100 or MNGMT 310 Survey of Management (3)
• MKTG 220 Personal Selling (3)
• MKTG 221 or MRKT 370 Contemporary American Marketing (3)

Electives (choose three courses from among the following):

• ACCTG 211 Financial and Managerial Accounting (4)
• B A 243 Social, Legal, and Ethical Environment of Business (4)
• M I S 103 Microcomputer Applications in Business (3)
• SPCOM 100 Effective Speech (3)
• ECON 002 Introductory Microeconomic Analysis and Policy (3)
  OR ECON 004 Introductory Macroeconomic Analysis and Policy (3)
• MGMT 321 Leadership and Motivation (3)
  OR MGMT 331 Management and Organization (3)
  OR MGMT 341 Human Resource Management (3)
• PSY 002 Psychology (3)
  OR SOC 001 Introductory Sociology (3)
  OR SOC 003 Introductory Social Psychology (3)